Backing community recovery with Chelsea shopping strips upgrade

Chelsea locals will get the enhanced local shopping experience they deserve under a new commitment announced today by the Victorian Liberals and Nationals.

Local shopping strips and small businesses have been hard hit by the COVID-19 pandemic and the Andrews Labor Government has refused to provide the level of support needed to get small businesses in Victoria going again.

That’s why a future Matthew Guy Liberals and Nationals Government will provide a grant of $200,000 to upgrade Chelsea and the Strand Shopping Strip Precinct, assisting the Longbeach Traders Association with strip revitalisation and the development of a Chelsea night market.

This commitment is part of the Victorian Liberals and Nationals’ $30 million Local Shopping Strip Recovery Plan, which will support local communities across the state to recover and rebuild.

The Local Shopping Strip Recovery Plan will help revitalise Victorian shopping strips with funding for projects including support local activation events such as streets fairs, or improvements such as outdoor dining spaces, plantings, employing local mural artists and designers, and lighting and footpath upgrades.

Leader of the Opposition, Matthew Guy said by backing local shopping strips the Liberals and Nationals would support communities to recover and move forward in confidence.

“This important investment will give local Chelsea traders the positive and practical support so they can stay open and grow their businesses.”

“Only the Liberals and Nationals have a plan to make Melbourne the world’s most liveable city once again by investing in local communities.”

Liberal Candidate for Mordialloc, Phillip Pease said this commitment would go a long way to supporting local traders and residents who have done it tough throughout the COVID pandemic.

“As a local, I love shopping local and I'm committed to helping our shopping precincts to recover and rebuild from a really tough two years under COVID.”


“My first job was washing dishes behind the counter at my parents’ coffee shop, it was here I learnt the value of hard work and free enterprise and supporting small businesses, just like the Alice Rebel's Cafe, a great local business in the heart of Chelsea.”


“Our local traders are passionate about delivering a Night-time economy to Chelsea. Bringing Night Markets to Chelsea is a really exciting initiative and one that will encourage new customers to our region.”


President of the Longbeach Traders Association, Meg Anderson said a night market was an exciting concept which will bring life back into the community.


"As a local trader, I love Chelsea, but after two years of COVID lockdowns and works associated with the level crossing removals, we're always looking for new ways to showcase our shopping precinct.”


Matthew Guy MP Phillip Pease

Leader of the Opposition Liberal Candidate for Mordialloc